I don’t drink coffee.
Yes, you read that right. No daily latte, no espresso shot to start my morning.
But I adore the smell. There’s something about freshly ground beans. That rich, warm aroma, that feels like an embrace for the senses.
During the school days, and after dropping my daughter to school, my creative mornings often began not in a studio, but at Costa Coffee. I’d set up my brushes, watercolor palette, and paper at a quiet table, order something comforting (usually green tea), and just… paint.
It became more than a routine. It was my creative cocoon. A space where ideas brewed as easily as the coffee behind the counter.
Costa Coffee: My Creative Corner
Over time, I noticed something beautiful: people began stopping by my table to watch me work. Customers, staff, even curious passers-by. They’d peek over my shoulder, ask questions, and sometimes even become clients or trainees.
It’s funny how coffee, painting, and connection intertwined in such a natural way.
Of course, coffee is much more than a café drink in my culture. In Arabic tradition, it’s a symbol of hospitality and generosity. You welcome guests with coffee. You pause life’s busyness over a cup. Coffee is comfort, ritual, and belonging, all in one small porcelain cup.
From Beans to Brush: The Coffee Color Palette
One day, while at Costa, I found myself staring at their menu of different coffee blends. I wasn’t thinking about painting. I was thinking about how beautiful those shades of espresso, latte, mocha, and cappuccino looked together.
Curiosity took over.
I went home and read more about coffee, its beans, origins, and roasting methods. Ethiopia. Brazil. Colombia. Light roasts, medium roasts, dark roasts. Each had its own story and its own color.
Naturally, I reached for my watercolor paints and started mixing.
Warm chestnut browns. Soft latte creams. Deep espresso blacks. Cinnamon-gold highlights. Slowly, a coffee-inspired color palette began to appear on my paper.
I loved it so much that I thought, Why stop here?
From Palette to Pattern: The Birth of a Collection
Using my new coffee palette, I began designing a surface pattern collection. Swirls inspired by steam rising from a mug. Bean shapes repeating in rhythmic harmony. Textures that felt like they could almost be touched.
It wasn’t planned. It wasn’t a project on my to-do list. It was pure, spontaneous creation, and that’s probably why it felt so alive.
And then another idea bubbled up (pun intended):
What if I made these patterns wearable?
Art to Wear: The Brewed Impressions Collection
I moved from digital design to clothing mockups. Seeing the patterns on fabric was thrilling, they didn’t just work; they looked luxurious. Unexpectedly so.
This is where my brand aesthetics came through. My work has always been about luxury with soul, not the kind defined by price tags, but by uniqueness, attention to detail, and emotional connection.
That’s how the Brewed Impressions Art-to-Wear collection was born.
Why Limited Editions Matter
When I decided to produce T-shirts from the collection, I knew they had to be ultra-limited. Not for the sake of exclusivity alone, but because of what I believe about art and ownership:
Every person deserves to feel unique.
Every person deserves to own something that wasn’t mass-produced for the whole world.
Luxury isn’t always about “expensive.” It’s about scarcity, story, and meaning.
When you know only a handful of people in the world own the same piece, it changes the way you wear it. It becomes a personal treasure, a conversation starter, a piece of art that happens to be on your body.
The Emotional Side of Scarcity
Limiting the quantity isn’t just a business choice, it’s a philosophy.
I want my customers to feel that when they buy a piece from my collection, they’re not just adding another T-shirt to their closet. They’re investing in a story.
A story that started with a girl who doesn’t drink coffee…
…who painted at Costa Coffee in the quiet hours of the morning…
…who noticed beauty in a café menu and turned it into a luxurious wearable art collection.
Every time someone wears one of these T-shirts, they carry a piece of that story with them.
A Gentle Invitation
The Brewed Impressions collection isn’t going to be around forever. When the limited pieces are gone, they’re gone.
If you’ve ever wanted to wear something that blends cultural tradition, spontaneous creativity, and a dash of luxury, this is your invitation to claim one before they disappear.
After all, coffee might be fleeting, but art…
Art lingers.
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(c) 2025 Huda R. Farhan. All rights reserved
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